Why dont Subaru Advertise

Gannon · Post by **Gannon** » Sun Mar 18, 2007 6:46 am

Ive noticed that unlike most other car manufactures, subaru dont have TV ads (except for the occasional end of year saving ad)

If it wasnt for the internet, i wouldnt know a tribeca was.

tommo · Post by **tommo** » Sun Mar 18, 2007 7:02 am

Well they're running an ad at the moment for a "luxury" version of the impreza and forester if I recall correctly. But I've only seen that twice over the last month or so, and yeah you're right, they don't advertise they're new models or anything.
Maybe it's cause they're so damn good they don't need to??? lol

Post by **Alex** » Sun Mar 18, 2007 11:49 am

they also have the new GT lib add with the horses on the salt lake..

alex

Brumby Boy · Post by **Brumby Boy** » Sun Mar 18, 2007 11:58 am

^^^Havent seen the gt liberty one, i have regulary seen the one for the forester..

steptoe · Post by **steptoe** » Sun Mar 18, 2007 12:02 pm

don't need to advertise do they, with trusty old uglies and MYs on the road still , but do run full page ads on the back of Syd Morn Herald motoring section - all the time !

AndrewT · Post by **AndrewT** » Sun Mar 18, 2007 12:13 pm

They had that advert for the Outback with the photographer who was taking photos of the WRX during a rally race. Goes offroad to reach the other part of the track to take more pics.

BlackMale · Post by **BlackMale** » Sun Mar 18, 2007 4:09 pm

I agree that they do not have to advertise however they do. I think that you will find it has to do with when and where they advertise and maybe more importantly which market they are targeting... hence why you might not be seeing the adverts on TV.

Subafury · Post by **Subafury** » Sun Mar 18, 2007 6:42 pm

in wa, im sure youve all heard that shocking "city subaru song" ad on telly. that sux big time. but just an ad for a dealer- not for subaru as such.

waggaclint · Post by **waggaclint** » Mon Mar 19, 2007 6:55 pm

subi wrote:in wa,shocking "city subaru song" ad on telly. that sux big time.

yeah i agree that song is sad hey.....but i think subaru dont really need to advertize much most of the people that buy subarus have had them before and just trade up on a new one........

AndrewT · Post by **AndrewT** » Thu Mar 22, 2007 9:19 pm

Just watching My Names Earl... Liberty GT advert just came on. Salt lakes + Libs mmm hehe.

SUBYDAZZ · Post by **SUBYDAZZ** » Mon Feb 04, 2008 3:42 pm

There are Subaru ads on telly now and then.

Matatak · Post by **Matatak** » Mon Feb 04, 2008 7:40 pm

the new Tribeca ad is the only one ive noticed....

Tribeca looks weird.....very weird

Rob_D · Post by **Rob_D** » Mon Feb 04, 2008 7:49 pm

They do a lot of Newspaper advertising here in Melbourne. Both the big daily papers and the local weekly's.

Rob

Dutchy · Post by **Dutchy** » Mon Feb 04, 2008 8:46 pm

tommo wrote:Well they're running an ad at the moment for a "luxury" version of the impreza and forester if I recall correctly. But I've only seen that twice over the last month or so, and yeah you're right, they don't advertise they're new models or anything.
Maybe it's cause they're so damn good they don't need to??? lol

i would have to agree with u on that 1...

Jack · Post by **Jack** » Mon Feb 04, 2008 9:29 pm

I've been seeing the new Tribeca ad on the telly recently.

Gannon · Post by **Gannon** » Mon Feb 04, 2008 10:07 pm

For a few weeks they were pushing the new impreza, like an ad every ad break during shows shown 7:30pm onwards

AlpineRaven · Post by **AlpineRaven** » Tue Feb 05, 2008 5:29 am

I've seen them on TV but not always... recent one was Impreza. But normally I would find them in car section in Herald Sun paper on fridays.
Cheers
AP

SUBYDAZZ · Post by **SUBYDAZZ** » Tue Feb 05, 2008 11:32 am

I'd say the prohibitive cost of TV advertising is one of the reasons you don't see it that often compared to other makes that move a lot more units (Holden, Ford, Toyota etc.). You'd have to sell quite a few cars just to pay for the advertising. We're talking 10's to 100's of 1000s for some TV ad campaigns. Print media is much more cost-effective.

FREEDOM · Post by **FREEDOM** » Tue Feb 05, 2008 10:19 pm

Subafury wrote:in wa, im sure youve all heard that shocking "city subaru song" ad on telly. that sux big time. but just an ad for a dealer- not for subaru as such.

ARRRRRRRRRRRRRRRRRRRRRRRRRRRGGGGGGGGGGGGGGGGGHHHHHHHHHHHHHH dont get that stuck in me head