Ushering in a different business model

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Environment friendly green technology is now the buzz word that is doing the rounds in the board rooms of almost all the multinational corporations. The significance of this green technology is that the so called green parts used in the manufacture of a gadget never pollute the environment. Almost all the present technologies and methodologies used in the manufacture of the consumer/ industrial products have a long ‘shelf life’ and it is difficult to discard them quickly.

For example, consider the problems associated with plastics. Plastics are widely used for various purposes. These plastics never breakdown or degrade. The soil into which we throw away the plastics dies off without any chance of regeneration. This is because the plastic creates a cover on the soil preventing the seepage of water and other essential nutrients into the soil.

In almost all research labs of the world, the concept of ‘green technology’ is being promoted like never before. This concept gives importance the fact that all the parts and other accessories of the various products should be recyclable and if thrown away, they should integrate fully with the soil without leaking out any hazardous chemicals and other harmful substances into the soil, water and air. In short the environment should be kept neat and clean and there should not be any trace of the product.

Almost all the byproducts from the used fuel cells and batteries pollute the environment. Some of the battery/fuel cell manufacturers have now come up with the concept of ‘buy back’ option. In countries like Japan, if you want to purchase a new battery, you must return the used battery to the shopkeeper. This has helped to curb the careless throw away attitude seen in other countries. But that is not the end of the problem. The manufacturer will have to spend a huge sum of money to manage this waste.

Entrepreneurs like rod aycox have now teamed up with the industry to tap this emerging market. Companies like Atlanta Fuel Cell have signed agreements with the businesses promoted by Mr. Rod so that it will be mutually beneficial to both the parties.